Bollywood just found its latest fan war — and it’s between the fandoms of two of India’s biggest stars, Deepika Padukone and Alia Bhatt. Levi’s® recently announced Alia Bhatt as its new Global Brand Ambassador, marking a major moment for the actress who continues to rise as a global icon. But the move has left Deepika’s fans feeling disappointed — and many took to social media to vent.
Fans still remember Deepika Padukone’s iconic denim looks from Levi’s® campaigns in India. After Levi’s® announced Alia as the new face, many questioned why they “removed” Deepika and called the move unfair. Comments like “You take everything away from Deepika” and “Why her… Want Deepika back” flooded the posts. Fans accused Alia of being “jealous” and “hungry for attention” and said they are tired of seeing her “everywhere.”
Despite the backlash, Alia Bhatt’s appointment signals a bold new direction for Levi’s®. The brand now champions relaxed fits, wide legs, and looser silhouettes as the future of women’s denim — and it chose Alia, known for her effortless fashion sense, to lead this style revolution.
Sharing her excitement, Alia said, “For me, a pair of jeans is never just a pair of jeans — it’s something you live in and make your own. Denim connects us across generations.”
Whether fans agree or not, this collaboration is already making waves. Alia Bhatt’s growing influence in fashion and film makes her a natural fit for Levi’s® global vision — but Deepika fans clearly aren’t ready to let go just yet.